Pranking Uber Pool Passengers To Celebrate The Release of 20th Century’s Stuber
To generate anticipation on social for the blockbuster film "Stuber" by 20th Century Fox, we designed a campaign that aligned with the movie's action-packed storyline. In "Stuber," an ordinary Uber driver finds himself entangled in a chaotic adventure as he assists a detective, portrayed by Dave Bautista, in pursuing a dangerous criminal.
Our objective was to spark conversations among 16-25 year olds by addressing the film's themes and topics in a relatable and relevant manner. Leveraging hidden cameras and skilled actors, we orchestrated a series of unexpected Uber pool rides that turned into unforgettable 5-star journeys from hell.