Paco Rabanne 2021 — Archie Harding

Supporting Emerging Artists With The ‘My First Million’ Paco Rabanne Fund

When Paco Rabanne approached Noisey (music by VICE) to support emerging artists, we eagerly responded with "we're listening." Thus, My First Million was born—a collaborative project documenting artists as they achieve a significant career milestone: their first 1 million streams.

As part of this upcoming campaign, we've had the privilege to support immensely talented artists through The Paco Rabanne Fund. This grant program provides funding to help them progress towards their next million streams and beyond.

Read more on vice.com or check out what AdWeek had to say here.

My First Million - Campaign Trailer

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VICE Media Group x Paco Rabanne

LEAD CREATIVE: Archie Harding

PRODUCER: Sophie Dewey

DIRECTOR: KLVDR