Mixing Up UK Nightlife Culture With Monkey Shoulder Whiskey
VICE and Monkey Shoulder joined forces to launch 'The Night Shift,' an extensive exploration of the current state of nightlife. This nationwide initiative aimed to make a positive impact on party culture, transforming the landscape for the better.
'The Night Shift' is a comprehensive investigation that leaves no aspect of nightlife untouched. From house parties to festivals and events, our very own VICE party enthusiasts, Matt Shea and Bupe Bhima, lead the charge with one simple mission: to ensure everyone has a good time.
Our approach was strategic: research - results - action.
Phase one involved identifying areas in need of change, shaking things up, and bidding farewell to outdated norms.
In phase two, we shared the results through an unprecedented overview of the nation's nightlife, offering fresh insights.
Finally, in phase three, we put these insights into action by hosting a one-of-a-kind Night Shift event in London's renowned Leake St tunnels.
Discover more at thenightshift.vice.com
