VICE: Still Here. Brand Campaign
2024 was a challenging year for VICE, marked by bankruptcy news, job losses, and rumours of the site shutting down, all fuelling negative perceptions. But VICE never left. Under new ownership, we doubled down on what makes us, us: no-nonsense storytelling, gate-crashing reporting, global awareness with empathy, and ofc being funny as f*ck.
To remind the industry that VICE is very much still here, we launched a new brand campaign—one that embraced our rollercoaster year, celebrated our award-winning work, and set the stage for what’s next in 2025.
