Hub Club, Like A Book Club, But For Streaming The Best Of ITV
ITV Hub partnered with VICE Media Group to reach a new audience and shout about all the latest and greatest shows on the ITV Hub. Our approach was to create a one-stop-shop recommendation content series across VICE and Refinery29, using familiar and much loved faces to break down their own personal favourite ITV shows.
The series saw Bupe Bhima, Tolly T and Maybelle Morgan chat all things ITV - from Love Island to Peckham’s Finest, we provided the VICE and R29 audiences with a shed load of new and authentic recommendations to keep them entertained for days.
VICE Media Group x ITV
CREATIVE DIRECTION: Archie Harding
LEAD CREATIVE: Tahiera Overmeyer, Kathleen Lee-Joe
PRODUCER: Amy Jackson
DIRECTOR: Balan Evans
