Proving Once And For All That ‘You’re Hotter When You’re Chill’ With Ice-Bath Speed Dates
During the launch of Lynx's 2019 campaign, 'You're Hotter When You're Chill,' LADbible aimed to showcase this new brand positioning to our 16-24 year old male audience. To bring 'You're Hotter When You're Chill' to life, we created an innovative online dating show called Ice Bath Speed Dates. In this series, participants faced shocking ice bucket punishments whenever they exaggerated the truth during their dates. The show sparked lively conversations on social media, with the Lynx brand at the forefront. Our audience openly shared their dating experiences, discussed the importance of authenticity, and exchanged tips on being more open and honest when meeting new people.
LEAD CREATIVE + DIRECTOR: Archie Harding
PRODUCER: Faye Sharpe